Project Details
Overview
Yansa Haus is a Baltimore-based fashion agency that specializes in t-shirts and African-inspired earrings and accessories. The brand draws heavily from African culture, particularly the Yoruba Orisha Oya, to create bold, Afrocentric designs that celebrate African heritage. This project involves creating a logo that embodies the powerful symbolism of Oya, with a dynamic, visually striking aesthetic that reflects the agency’s identity.resulting in missed opportunities for engagement and sales.
Objectives
- The logo should prominently feature Oya’s 9-color skirt, a key symbol of her power and energy, and one of her tools, the machete
- It should visually convey movement and transformation.
- The design should mimic the movement of a tornado, representing Oya’s association with wind and storms.
Category
Logo/Photography
Lighting
Natural
Client
Yansa Haus
Client Says
Jaquese Ivery, Creative Assistant, Yansa Haus