Project Details
Overview
Anna K. Stone is a graphic artist and photographer who merges her talents in both mediums to create a unique, modern urban interpretation of the classic Rider-Waite tarot deck. Her work blends street and fashion TFP (time for prints) photography with archetypal symbols to connect to the collective unconscious, translating spiritual truths into visually compelling images. The ultimate goal is to develop a full tarot deck that communicates spiritual insight through an urban, contemporary lens.
Objectives
- Each image will embody spiritual truths while grounding them in contemporary, relatable settings.
- The artwork should feel raw, stylish, and modern,
- Photography will be the primary medium, enhanced by graphic design techniques to blend realism with symbolic imagery.
- The balance between classic tarot symbolism and urban fashion should be seamless.
- The use of street photography and fashion will give the tarot deck a distinctive urban edge,
Category
E-commerce Website
Awards
Innovation Solution
Client
Uniqlo
Year
2022
Client Says
Anna Stone, Creative Director, Evolution of a Fool